YOU PROBABLY WOULDN'T GUESS MY STORY.

If you only knew me through my work, you'd probably assume you already knew my story.

You'd see a marketing strategist. A business owner. Someone who talks about clarity, systems, and growth.

Those things are true, but they're the result— not the beginning.

This page isn't here to convince you I'm qualified. The rest of my website can do that.

This page exists for a different reason:

if we're going to build something together,

I think it's fair that you know the person you'll be building with.

I WAS RAISED BY
CONTRADICTIONS.

I grew up in a world where love and chaos existed at the same table.

There were difficult choices, broken people, and consequences that came early.

I learned to pay attention because not paying attention had a cost.

But that wasn't the whole story.

The same childhood that exposed me to hardship also surrounded me with family, loyalty, laughter, food, and people who loved me deeply.

My family taught me respect and duty long before anyone taught me business.

Looking back, I don't think either world explains who I became.

It was the tension between them that did.

RESPONSIBILITY
CAME BEFORE
IDENTITY.

Long before I knew what career I wanted, responsibility had already found me.

As a teenager I stepped into situations that simply needed someone to carry weight.

At the time it never felt heroic.

It felt normal.

Years later a close friend told me he admired the way I handled those years.

My answer surprised even me:

I never thought of it that way.

I was simply doing what needed to be done.

That mindset has stayed with me ever since.

OWNERSHIP
STARTED
EARLY.

Long before Under The Tree existed, ownership was already shaping the way I saw the world.

Baseball was my first experience with it.

I wasn’t just another kid on a team.

I was a pitcher, a leader, and someone people counted on.

I trained relentlessly, competed at a high level, and learned what it meant to carry responsibility when the outcome depended on you.

Everyone around me believed baseball would be my future.

So did I.

Around that same time, I built my first real business.

It was a cannabis business during a very different era.

By the time I graduated high school, I was supporting myself, buying my own cars, managing real money, and learning lessons about markets, customers, logistics, and responsibility that no classroom could have taught me.

For a young man, it felt like freedom.

It also carried more risk than I fully understood at the time.

Ownership, however, isn’t only measured by success.

It’s measured by what happens when things don’t go your way.

Eventually I went to jail for that business.

Years later I watched the same industry become legal.

That experience reinforced something I’ve carried with me ever since:

If you’re going to claim ownership when things go well, you have to accept it when they don’t.

Success and consequences belong to the same person.